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Lighting up Times Square with Starbucks

September 18, 2011

fischerlighting

light lighting design architectural "Times Square" nyc coffee retail truss theatrical "new york" fresnel LED "Focus Lighting"

It was a busy week at the office (or not at the office) as we went into final “aim and adjust” for the new Starbucks concept store opening at 47th Street and Broadway in Times Square. This was my first project opening since being hired at Focus Lighting, so it was particularly exciting for me to be involved.

light lighting design architectural "Times Square" nyc coffee retail truss theatrical "new york" fresnel LED "Focus Lighting"

The lighting design takes its cue from the store’s unique location at the center of the theatre district in Times Square, New York City.  Decorative (yet functional) theatrical fresnels can be seen hanging from the ceiling to provide that Broadway “razzle dazzle,” so to speak.  Each fresnel is custom fitted with a medium screw base socket and LED lamp for long life and energy efficiency.

light lighting design architectural "Times Square" nyc coffee retail truss theatrical "new york" fresnel LED "Focus Lighting"

The rest of the lighting for the space is provided by ceramic metal halide fixtures, which illuminate the countertops, displays, and walls. As Starbucks’ 8th store to be designed to be LEED certified, all of the light sources used in the store are long-life and energy-efficient, which has the added benefit of simplifying maintenance for the Starbucks staff.

light lighting design architectural "Times Square" nyc coffee retail truss theatrical "new york" fresnel LED "Focus Lighting"

This truly is a fun place to get  your morning coffee (coming from someone who doesn’t drink it), as the location and scale of the space combined with the warm finishes (not to mention dramatic lighting) make it feel abuzz with activity.  I would highly recommend visiting at least once if you live in the city. And don’t forget to get a photo of your caffeine-induced smile taken at the social media kiosks before you leave!

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One Comment

  1. September 18, 2011

    If I wasn’t already a fan of Starbucks, I’d become one quickly just to hang out in this spectacular space! A fantastic concept for this iconic location!!

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