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light lighting design fashion architecture "new york" nyc "focus lighting"

Fashion Meets Lighting and Architecture – BOFFO NY

light lighting design fashion architecture "new york" nyc "focus lighting"

Photo by Evan Joseph Images.

A quick update on an exciting new project we just opened — Focus Lighting has joined forces with the Team at BOFFO NY to light this fashion-inspired pop-up store on Walker Street downtown!

The store features the creative digitally-fabricated architecture of Marc Fornes & THEVERYMANY and the beautiful jewelry collection of Irene Neuwirth.

light lighting design fashion architecture "new york" nyc "focus lighting"

Photo by Evan Joseph Images.

The exciting shapes and forms of THEVERYMANY‘s architecture made the store a pleasure to light, as the three-dimensionality of the structure made for a fantastic play of light and shadow in the space.  All of the lighting was installed in one night by the Focus Lighting team, and consists of a variety of theatrical incandescent and LED sources.  The smallest LED sources were perfect for concealing within the structure to project patterns of light through the amorphous holes in the surface and out onto the walls and ceiling of the room. Of course, we had to make sure that the jewelry collection would match the visual impact as the architecture, so we made sure to pump up the glass cases with narrow-beam pinspots to really make them sparkle.

light lighting design fashion architecture "new york" nyc "focus lighting"

Photo by Evan Joseph Images.

This is the second collaboration between Focus Lighting and BOFFO NY in a series of fashion-related installations that kicked off with New York City’s Fashion Week.  Photos of the previous installation, the Nicola Formichetti/Gage Clemenceau Architects pop-up shop can be viewed here.

The experience of working closely with architects and fashion designers to create these one-off stores has really been a blast so far.  Several members of the Focus team have commented on how these projects have reminded us of a our theatre days, loading in and hanging a show in a day using basic tools and whatever materials are on hand.  I always enjoyed those experiences, especially in college on student shows produced in non-traditional spaces.  There’s something really satisfying about putting together something like this in a week and having it turn out this well.  That’s a timeline you never see in the architecture world, which is probably the reason why we’ve all had so much fun working on these projects.  They’re a chance to design and create on-the-spot and see the results almost instantly, which is enormously gratifying when your designs regularly take months (if not years) to reach completion.

If you live in NYC I’d highly recommend checking out the store! Find the hours, location, and more information about BOFFO NY or see more photos on the architecture and design blog, Contemporist. All photography used in this post is by Evan Joseph Images.

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One Comment

  1. Yuliya #
    October 1, 2011

    It looks very nice!

Comments are closed.