Lighting a Modern Lingerie Pop-Up Shop – BOFFO NY
Who says lingerie shopping has to involve pink polka-dotted wallpaper or flashing pink neon signs?
In this modern lingerie pop-up shop that opened yesterday in Soho, the architects at Softlab found a creative way to engage shoppers by slowly revealing the product in a sort of “architectural striptease,” using viewing tunnels to reveal small details of each piece of lingerie – a patch of fabric here, a strap there – before seeing the completed garments and ensembles.
Is it getting warm in here, or is it just me?
The shop features the work of Brooklyn lingerie designer The Lake and Stars, a small company that prides themselves on their personal attention to each customer’s desires and comfort. As such, careful attention was paid to the design of the lighting for the space in order to balance Softlab‘s concept with the need for a comfortable shopping environment for customers.
To infuse some color into the design, Softlab designed each viewing tunnel to be constructed of dichroic plexiglass – a transparent material that changes colors depending on your viewing angle through it. Each tunnel was lit with a pinspot mounted on the opposite wall to make the plexiglass sparkle with color.
Most of the pinspots were purposely mounted below eye level so that customers walking through the light beams would block the light being projected through the tunnels, altering the lighting on the opposite side of the viewing wall.
Looking through one of the viewing tunnels, the dazzling color of the dichroic plexiglass is fully visible, as is a small part of the product, in its true colors, at the end of the tunnel.
Crossing over to the other side of the wall, customers are greeted with the full product line on a row of mannequins wearing little more than their custom black Air Force Ones from Nike, stitched with the Lake and Stars logo on the velcro ankle strap. Why the sneakers, you ask? … Why not?
The lighting here is all incandescent to create a warm, comfortable environment for customers. Splashes of colored light from the pinspots projecting through the dichroic plexiglass adds some visual interest to the walls and ceiling of the space.
Finally, one of my favorite finishing touches by Softlab were these custom laser-cut clothes hangers made of the same colored plexiglass, engraved with the designer’s logo.
There is something to be said for architecture that engages people in their environment, and I think Softlab‘s retail concept, in combination with the playful lighting effects, really offers a unique and engaging shopping experience for some one-of-a-kind fashion items.
And good riddance to all that pink! Thanks to Softlab for keeping it classy in black and white.
If you are interested in seeing the shop in person, the shop is located at 57 Walker Street, and is open now until November 23, Monday-Saturday 12PM-7PM, Sunday 12PM-6PM.